Who is Amazon Guys?
“Hi, I’m Rob (Robbie) Mitchell of Amazon Guys”.
“I created this page to give you a glimpse into my life and help you get to know the person you’ll be working with.”
Why did i create Amazon Guys?
Amazon Guys was born out of redundancy. I previously managed the eCommerce operations for a furniture company, overseeing multiple websites and a highly successful Amazon store. During that time, I had the opportunity to work closely with Amazon specialists and picked up a valuable skill set, on someone else’s dime.
Being made redundant was a wake-up call. It made me realise I could no longer leave my future in the hands of an employer. With a young family to support, I had to take control and carve out my own path.
I’ve always been passionate about gaming – I even hold a Triple Distinction in Game Design, so I already had the technical setup I needed. That’s when Amazonguys.co.uk was born.
My inspiration to succeed
This picture represents my entire world. I’m incredibly fortunate to have a supportive partner and an amazing daughter who inspire me every single day. Their belief in me is what fuels my drive to succeed, not just for myself, but for the future we’re building together.
Every decision I make in business is with them in mind. I want to create something meaningful, something that provides us with long-term security and the freedom to enjoy life on our own terms. Their love and encouragement give me the motivation to keep pushing forward, even when things get tough.
At the end of the day, they are my why. And that makes all the difference.
I love a Puzzle
Anyone who has tried to navigate the world of Amazon on their own has my utmost respect. It’s not just a platform. it’s the ultimate eCommerce puzzle. Constantly evolving, always updating, and never short on challenges, Amazon demands patience, strategy, and adaptability from every seller. But that’s exactly what draws me in.
I’ve always loved puzzles, the process of breaking something complex down, understanding how it works, and figuring out the most efficient way to solve it. Selling on Amazon is no different. From algorithm changes and listing restrictions to inventory management and customer satisfaction, it’s a game of persistence and problem-solving.
While many find it frustrating, I find it exciting. Each obstacle is just another piece of the puzzle, and I’m here to figure it out.
Dad, best friend, the reason I’m a techie
I was raised by my dad, a man who gave up his career as a chef to become a full-time, lone parent. That decision alone speaks volumes about his character, but it was just the beginning of the example he set for me.
While raising me, he discovered a passion for technology. He taught himself everything from building and maintaining computers to software troubleshooting and eventually web design. Our home was filled with the smell of incredible food and the hum of computer fans, a unique but unforgettable mix.
From a young age, I was immersed in that world. I started building computers alongside him and quickly developed my own love for gaming and tech. He never just allowed it, he encouraged it, always supporting my curiosity and helping me explore what was possible.
Today, we’re more than father and son, we’re best friends. We spend hours chatting about tech setups, gaming strategies, business ideas, and, of course, food.
He’s the reason I became a techie, and the bond we share continues to inspire everything I do.
Food: My Passion for Eating and Cooking
Food has always been a big part of my life, and not just eating it, but cooking it too. That love for food was passed down from my dad, who was a chef before becoming a full-time parent. Some of my earliest memories are of us in the kitchen together, experimenting with ingredients or sitting down to share a meal that brought everyone together.
For me, food is more than just fuel, it’s a way to connect. I’m happiest when I’m gathered around a table with family or friends, enjoying good conversation over a great meal. Whether it’s a rich, homemade karahi, a steaming bowl of ramen, a classic roast chicken dinner, or even fun pitta bread pizzas, I love the process of creating and sharing food that brings people joy.
Lately, my partner and I have taken on a new food adventure, we’ve started calorie counting. It’s opened the door to a whole new world of flavours and creative meals. We’re discovering that eating well doesn’t mean sacrificing taste; in fact, it’s helped us find new favourites we might never have tried otherwise.
Cooking has become both a passion and a way to unwind, and food remains one of the most joyful and meaningful parts of my life.
Downtime: Finding Balance
When it’s time to clear the cobwebs and reset, nothing beats a relaxing family trip to Blackpool Zoo. There’s something about being outdoors, surrounded by nature and wildlife, that instantly puts things into perspective. It’s a chance to slow down, breathe, and truly enjoy the moment with the people who matter most.
Spending quality time with my family isn’t just enjoyable, it’s essential. It recharges me mentally and emotionally, and that positive energy carries over into my work. I’ve learned that productivity doesn’t come from constantly being busy; it comes from maintaining a healthy work-life balance.
Whether it’s a day out at the zoo, a weekend walk, or simply sitting down together for a meal, those moments of connection are what keep me grounded. They remind me why I do what I do and help me return to my business with a clearer mind and a stronger sense of purpose.
In the end, success isn’t just about the hustle, it’s also about the pauses in between.
Things I’m great at
3D CONTENT
A+ CONTENT
AMAZON ADS
BRAND STORE CREATION
PPC
FULFILLED BY AMAZON – FBA
Clients
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